FRENCH CONNECTION

The Britisch French Connection Group PLC, known from its brutal marketing, wants to close the large half of its stores in the VS.



French Connection already exists for 40 years, but is really known for its commercials with the word ‘FCUK’. The company's agency used an internal company moniker, FCUK (French Connection United Kingdom), as the conceptual basis for a newly brash brand image. Featured on product labels, storefronts, and in advertising that overtly encouraged the subliminal rearrangement of the acronym, the letters FCUK proved an immensely successful marketing device.

The primary target for the FCUK Her and FCUK Him fragrance lines was 18- to 25-year-olds, but FCUK also placed "Scent to Bed" advertisements in publications primarily read by much younger teenage girls. Given the ubiquity of sexual imagery in the media at the time, sexual appeals to young people had to be extremely explicit or daring to stand out. FCUK's ability to make a splash in a hypersexual environment was primarily a function of its products' brand name, which, in combination with the clear sexual implications of the ad imagery and the "Scent to Bed" tagline, amounted to one of the bluntest sexual appeals in recent mainstream U.S. advertising.

The company has always been really successful, until the profit loss in the past two years. French Connection had a net loss of 24, 9 million pounds on a sales volume of 214,3 million pounds this year.

Besides the stores in the US, all stores in Japan and Northern-Europe also will be closed, in order to focus on Great Britain and Ireland.

Below, you can see a commercial of FCUK:

Strategy On Facebook

TILBURG - The University of Tilburg is recruiting master students Service Engineering recruit with a campaign on Facebook. The Universities of Stuttgart (Germany) and Crete (Greece) are also participating.

If the campaign succeeds, the largest e-card in the world could be created!!
The main subject Service Engineering trains students to work on 'the cutting edge of software services and global business.'
There is a need for such scientists and therefore the European Commission offer scholarships from the program for toptalents. This is wonderful! Since this is a specific target group, which recording to the university is very active in so-called social networks, there is a campaign designed especially for them: Hello World.


E-card

Tilburg University puts a promotional text on Facebook(you know all about Facebook, i guess?). Interested students can send the text to others who might want to social engineer. In this way their photo is placed on an e-card.
The more others approach the student, the bigger the picture is!... The more participants, the greater the map on the Internet. The campaign was launched Tuesday and has already drawn 64 participants.

Vogue.it

The Italian Vogue has re-launched its English website. New is that the content is divided into three topics: Black Vogue, Vogue Curvy and Vogue Talents.

Black Vogue is about the dark talent in the fashion industry. Think about the supermodel Tyra Banks!
Vogue Curvy logically be filled with women with a figure formed. This subject is currently supported by an interview with perhaps the most famous plus-size model Crystal Renn.
Vogue Talents seems finally to act on broader issues. This issue is currently up-coming fashion label Rodarte cited.

Why the Italian Vogue presents these three issues separately is not clear. The medium, however, seems to want to jump on them in the current changes in the fashion world on issues of discrimination and chronic underweight are more exposed.

I think it's a brilliant idea! It is very important that 'other' people also get a chance in this modelling world. However, I think it's remarkable that they only launch these three topics on the website of Vogue. Why don't they also change this in their magazine. What makes it easier to change or append an issue on the website? is there any difference between the two kinds of media??

By the way...did you now that there is another new application for the iPhone? (Blog about iBritney) Take a look for yourself...!!

A new technology that will change the world

The software giant Microsoft has built a new touchscreen computer: a coffee table that will change the world! The next generation of computer interfaces will be hands-on.

You can see a first look of this new technology(video).



And what do you think? It shows the magic of touch and i think it definitely is the technology of the future!It is a really amazing development and i believe it could really change the world.

Now, I'll exemplify this new touchscreen computer.

The name Surface comes from "surface computing," and Microsoft envisions the coffee-table machine as the first of many such devices. Surface computing uses a blend of wireless protocols, special machine-readable tags and shape recognition to seamlessly merge the real and the virtual world (also called "blended reality.") The table can be built with a variety of wireless transceivers, including Bluetooth, Wi-Fi and is designed to sync instantly with any device that touches its surface.

One of the key components of surface computing is a "multitouch" screen. It is an idea that has been floating around the research community since the 1980s and is swiftly becoming a hip new product interface. Apple's new iPhone has multitouch scrolling and picture manipulation. Multitouch devices accept input from multiple fingers and multiple users simultaneously, allowing for complex gestures, including grabbing, stretching, swiveling and sliding virtual objects across the table. Its interface is the exact opposite of the personal computer: cooperative, hands-on, and designed for public spaces.