Man with Talent

Who doesn't know Heineken beer is not from this planet... Heineken is active in more that 170 countries and belongs to the largest brewers in the whole world! I really love its commercials and its marketingstrategy. Every commercial of this brand is just amazing! This is because they all work! You hear people talk about the great commercials everywhere, which is a good sign for the company. And what do you think of the slogan 'Biertje?'? It has become an everyday expression (especially if you drink every day;)).

A half an hour ago, I saw the new commercial of 2010 (again!). I couldn't resist to share this commercial with you. Soooo...here it is!

Have a look and enjoy:

Do you wanna play a game??

Spil Games( an online gamecompany) and Hyves have designed a new game portal: http://www.hyves.nl/games( you can have a look). A logical move from these organisations. Earlier this year, Spil has taken steps to Facebook with Zapapa and now also on Hyves. Especially with the introduction of Hyves payment, which makes micropayments possible, it is of course very interesting for Spil Games.

For completeness, the entire press release is shown below:

Hyves en SPIL GAMES kondigen online gameplatform voor vrienden aan (2010)

Hyves Games Sociaal netwerk Hyves en online spelletjesbedrijf SPIL GAMES werken samen aan het nieuwe gameplatform www.hyves.nl/games. Deze stap speelt in op de trend van de consument om steeds meer tijd door te brengen op sociale netwerken als Hyves en op gamesites als Spelletjes.nl. Deze samenwerking stelt gebruikers in staat om games met Hyves-vrienden te spelen.

Het sociale aspect staat centraal bij de samenwerking. Zo worden per spel de highscores van vrienden getoond en kunnen vrienden worden uitgedaagd een hogere score te behalen. Ten tijde van de lancering zijn er meer dan 300 games beschikbaar, waaronder bubble shooters, racespellen en andere populaire games. Bovendien is er wekelijks nieuwe content update van Hyves Games.

Peter Driessen, CEO van SPIL GAMES: “Hyves Games powered by Zapapa.nl is een aanvulling op de 45 spelletjessites die wij wereldwijd exploiteren en leent zich bij uitstek voor deze samenwerking. Spelers kunnen op dit platform hun eigen vrienden uitdagen of spelen om een topscore neer te zetten. Deze sociale manier van gamen sluit dus perfect aan bij de toenemende interesse van het publiek om met vrienden te spelen.”

Marc de Vries, CEO van Hyves: “SPIL GAMES is de wereldmarktleider in online casual gamesites. We zijn dan ook erg blij met deze samenwerking, dankzij hun games kunnen Hyvers nog meer tijd met hun vrienden besteden op Hyves.”

iPhone 4G prototype: found on a bar floor??!

People lose their iPhones all the time. But it's not often that a super-secret prototype of a not-yet-released iPhone is carelessly left on the floor of a local bar.

Apparently that's what happened anyway... That this would happen to a company like Apple, which takes security of its products very seriously, is very surprising. Apple has not yet said there even is an iPhone 4G(although it's a safe bet there will be based on the pattern of the past three years). Steve Jobs has said that new iPhone software is coming "this summer," but the company has stopped short of acknowledging that new hardware is in the works.

Normally the first time we see a new Apple product it is in jobs' hands while standing on a stage in front of an audience of geeks and journalists. So what happened this time?

Engadget posted photographs what is said might be the forthcoming phone (iPhone 4G). Here's Engadget's explanation on how the images surfaced:

Apparently the phone was found on the floor of a San Jose bar inside of an iPhone 3G case. Right now we don't have a ton of info on the device in question, but we can tell you that it apparently has a front facing camera (!), 80GB of storage (weird, right?), and isn't booting at this point (though it was previously, and running an OS that was decidedly new). It's not clear if this is definitely a production model, or just a prototype that found its way into the world, but it's certainly a compelling design, no matter how you look at it.

How did this happen? For a company for whom secrecy is indispensable, consider the stories about the iPad prototypes that were bolted to tables for developers to work on and hidden under cloths, something so careless as to leave one of the most wanted consumer devices in a public place seems incredibly stupid.